For aLL Design, the hotel is not just a useful place to rest your head, the bar isn't just a place to wet your whistle.  To be a worthwhile destination, the building and its interiors have to contribute to the visitors' experience. 

The Rough Luxe designs will confirm London's Kings Cross as a louche home from home for the international fashion circuit.  And just up the road, gone but not forgotten, Will Alsop can claim some credit for the revival of the English pub - his dazzle-designs for the "Eagle" in Clerkenwell kick-started the phenomenon of the Gastro-pub in 1984. 

Back to the present, theDoodle Bar, completed by aLL Design in Summer 2011 confirms the team's passion for the eupeptic.

Side Hotel